Selling Guide

The Selling Experience

This is a description of the basic process you will go through when you list your home with us. At the bottom of the page is a link to a form that you can fill out to let us know a little bit about your home. We can use the information you provide to tell you what your home may be worth, and how we can help you sell it fast.

The Tour

First we will come to your house to take a look at what you have to sell. We will give ourselves a tour of the house as if we were an average buyer and try to form an objective opinion about quality, functionality, and price. Next we will let you give us a tour so you can point out all the features that make the house attractive to you.
The Meeting: After we have seen the house we need to sit down and discuss what you think your house is worth, how soon you need to sell, and take the opportunity to get to know each other a little better.


(Comparative Market Analysis) The next step is determining the price. We will search all of the houses that have been listed and sold recently and find the ones that are most like yours in size, age, style and location. This will give us a pretty good range of what your house will sell for. We still need more information. Next we will preview all the homes that are currently listed on the market that your home will be in competition with.
The Contract: At this time we will meet again so we can explain the listing agreement to you in detail. We will present the CMA to you along with information on what the competition looks like. We will also give you a range where we think we should set the price. It is then up to you to set the price. It is very important to price it right the first time because you generate the most interest in your house when it just comes on the market.

The Marketing

The marketing strategy for every home is never quite the same. Here is a list of some of the items that we do provide for every home we list depending on your preference (in addition to sign post and flyer box). Professional advice on what can be done to make the house “ready to sell”. Posting of home and pictures on numerous local and national websites and MLS. A custom page for your home on our personal websites. Custom flyer designed by Bob. Flyers sent to area realtors. Marketing may vary depending on what is needed to market your home in the current market.

The Offer

Depending on the general interest in your home there may be multiple offers right away or there may be only one. This is usually dictated by how competitive the listing price is. At this point we will set up a time for the buyer’s agents to present the offer to you. As your agent we will be present to guide you. This can be done either in person or via a fax machine. With multiple offers its usually best to do it in person. After they present the offer we will discuss them in private. We will advise you on all points of the offer but you will make the final decision. Once decided, you will sign all the contracts and addendums and we will have a binding contract.

The Inspection

Most offers will include an inspection contingency. This gives the buyer the right to have the house professionally inspected. If the inspector finds anything wrong with the house they can ask you to fix the problem or credit them cash at closing. You can either fix the problem and keep the buyer in contract or do nothing and give the buyer the option to terminate the contract or buy the house in its present condition, provided there are no lender required work orders.
The Appraisal: After the inspection the buyer’s lender will send an appraiser to make sure that house appraises to the satisfaction of the lender. There is rarely a problem here, but if the house comes in under value then the buyer could elect to terminate or renegotiate the contract under terms of the financing contingency.

The Signing

The escrow company will schedule a time for you to sign all the documents a few days before your closing date. This insures that all the documents are ready to record on the closing date.

The Closing

Congratulations. All the hard work has paid off. All the documents have been signed and the funds are available to you. Your house is sold!